Mati Marroni photographed by Lara Nuggets recently appeared on the Omighty instagram accounts, modeling the latest looks for Omighty.

Mati Marroni shot by Lara Nuggets for Omighty

Remember Mati Marroni, also known as @Matildem, the girl from Houston, Texas, who rose to fame in a rather surprising manner. Her story is rather simple; she was just a girl going about her business, nothing unusual, nothing scripted. She was hanging out with her friend, eating a burger and a playful video which her friend took and shared just for fun ended up being viral content. That pulled too much attention to her and not in a bad way; she was soon in the spotlight. And like the smart person she is, she decided to make good of that opportunity, used it to grow herself as a brand.

Not long after that, her Instagram photos and videos started to become among the most popular postings on the platform. And by growing numbers, she got more followers and people had high expectations for her content. But it is worth noting the criticism that her rise to stardom has accorded her. See, a good number of people do not put Mati in high regard, but that doesn’t make her any less brilliant. She acknowledges the fact that all women in all societies are exposed to objectification, and one way or another, she must become creative in modifying her way of thinking.

Before we get back to how far she is in this 2025’s Halloween, a bit of a refresher on Mati as a person. Basically, her full name is Mati Maroni and she has adopted even in her stardom status. Professionally, she fits into the American media personality, and in the same breath, she is popular as an Instagram model. She was born on 18^th January 2002. She is 23 as of 2025. What pulls people to her is her looks. Standing at 5 feet 4 inches, she has dark brown eyes and weighs only 121 pounds or 55kg for people from the other side of the Atlantic. What stands out the most for Mati as far as looks go is that she is a petite beauty with a nice set of boobies. And there is no denying that her debut to stardom was far from the playful nature of the video of her eating a burger; people just love to see a girl with a daring spirit and a good set of twins. And Mati capitalised on that ever since.

That being said, we can take a walk around her biography timeline. Her stardom status really took momentum in 2017 when she began sharing her modelling and lifestyle content on Instagram. Still was not much, but she did it so consistently that she gained traction. In 2018, she started her YouTube channel, where she would be uploading vlogs and behind-the-scenes content. Come 2019, she launched her TikTok account and gained a large following for hr lip sync and dance videos. In 2020 and during the quarantine period, she landed her first modelling contract with the agency Wilhelmina Models. Her popularity continued to grow, and in 2021, her Instagram account had amassed over 2.5 million followers while her TikTok account had 10 million followers. She did not slow down, and in 2022, she was featured in the music video for the song “Redbone” by Childish Gambino. Everything has grown from then, the two years between 2022 and 2025, her growth continued exponentially as she worked in different areas of content creation and her modeling ambition.

2025 for Mati will welcome yet another major milestone for Mati. She got a chance to partner with Omighty, a popular apparel brand majoring mostly in risque aesthetics. This matches better with Mati, considering her daring personality, ready to break the norms and go far beyond in promoting what is, for some, rather controversial. She was featured in a lot of Omighty’s modelling photos, and more than 40 photos and videos have been shared on Omighty’s Instagram page that feature Mati. Typically, she is heavy on cosplay wear and a bit of Halloween dressing. The photos mainly have Mati with other partners who have collaborated with Omighty, and they can be seen cosplaying in different styles, particularly blending well for the Halloween period. Far from all that, Mati is expected to grow and share more of her content and modeling ambitions.

Mati Marroni during her first professional photoshoot

Mati Marroni is one of the luckiest, perhaps, with the greatest backstory on how she came to the limelight and more to the story on how she stayed there.

Now it all started when a 16-year-old from Uruguay living in Texas decided it was just any other ordinary day, she would be hanging out with her friend. As any teenager would, they were having fun, and her friend recorded a video of her eating a sloppy hamburger and posted it on their social media. Unbeknownst to them, this became a hit overnight and soon their social media would be booming with notifications.

Mati Marroni admitted during the 2022 interview with Barstool Sports that her favorite burgers are the Whatburger from Texas Texas-based chain company. What seemed like a post getting out of control would change her life in ways she had never imagined. She mentioned feeling she had started her own cult at just the age of 16. She still recalls that a mere 8-second video was what made a difference for and this will attract a lot of messages from popular brands seeking deals with. Of course the video itself is cheeky and came with a lot of humor, and Mati admits she openly enjoyed the humor it attracted and she would indulge her followers to the best of their wishes. She admits that she has been receiving a lot of messages from followers who found her to have a good sense of humor, and fair enough, she has never had to confront or conflict with any views that were attached to, small laughs here and there, then go.

But her work did not stop just at that, Mati, in fact, so that as an opportunity to build her modeling career, using the heaven sent fanbase and the image to work all the way to the top. She ventured into Instagram modeling and started working with popular brands. She became open to posting and creating adult content.

Several years down the line, Mati Marroni has admitted to enjoying her profession and all the prospects that come with it. She says while being on social media really seems like a hit for her, she doesn’t see it as the actual work, and she prefers content creation and modeling with traveling attached to it.

Even after gaining fame at such a tender age, Mati has always tried to be humble. She admits she really enjoys seeing her work being appreciated by that many people. She also says she has been receiving a considerable amount of positive feedback. She really acknowledges how some influencers who have mastered their art have managed to pull six to seven-figure income from the content they share, and for that reason, she really believes that social media is a really profitable industry, as she has experienced working for popular brands, is that many people are making a lot of good income.

See more Mati Marroni pics on Cali Stoner Girls

These sentiments are backed up by the fact that Mati hails from a business background, as her father is an entrepreneur from whom she learned how to carry out business dealings. She has admitted that she has an entrepreneurial mindset instilled in her from watching her dad all those years. This makes her very passionate about her work, and as someone who loves to help others, she really hopes to use her platform to inspire and make a difference in many people’s lives.

Besides, Mati is someone who not only lives in the moment but also tries to see the bigger picture of life. She says that she plans to make movies in the future, in as much as she did not come out clearly on the movie genre, she hinted more at the Latin and classic films. She also intends to empower women by using her platform to change how women are treated in other parts of the world, more so in areas where they have limited freedom to pursue their dreams.

Mati Marroni enjoying an ice cream cone

Something she also touches on is the concept of cyberbullying, and like any other successful influencer, she has not been in short supply of negativity and toxicity. She clearly admits that she doesn’t know anyone who has dealt with only bullying; to be fair, she has. But her way of dealing with it is this is simple be patient, calm, and keep a positive mindset.